Monthly Archives: February 2010

Designing John’s.

John Doe believes in simplicity and basics. That’s the reason we started to create this phone. In a time of waste and luxury it would be good to re-invent and re-design the cell phone.

We wondered why there was no simple but beautiful looking phone for sale. There are some simple phones special made for elderly. These phones only have huge buttons that is it. We saw an opportunity to design our own simple phone with a great design. Attractive design also for other target groups. Eldery are not the only persons who don’t want  the all singing, all dancing ‘smart phones’. There is a number of people who want simplicity. Just a phone for calling.

Simplicity it the key, from this point we started designing the phone.  We wanted to make the most simple phone ever, easy to use in every way. This means not only easy buttons and a clear screen but also a very strong battery. A battery for one month, this makes it very comfortable to have this phone with you while travelling or just  have it with you for unexepcted moments for calling. An other feature to make the phone simple: the phone should work worldwide. Where ever you are or go this phone makes is all easier for you.

Besides all these important aspects of the phone technically, the phone should look totally different from any other phone. We wanted to make a goodlooking phone. Most designs of phones are very boring. Why?

Why not make a design that fits your mood and makes you happy.

(TO BE CONTINUED)