Daily Archives: September 14, 2010

Hot News · Watch NOS Headlines · Expert’s opinion on John’s Phone.

(Sorry, only in Dutch…)

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More than 200 display designs in the most simple phone.

True simplicity has to be more than skin deep, more than a façade.
Does our mission statement fit the every component of the phone?
Our mission statement is just a simple and functional phone which does what it promises: calling wherever you are. Every component/ aspect of the phone is simple.

Design should not only look great but it should also fit its purpose. That is why we designed John’s Phone very user friendly what means very practical and easy.
Although you can not text with John’s you can see the incoming/outgoing numbers.

John’s Phone has a special designed screen on top of the phone.
For this screen we designed over 200 graphics. Graphics carefully designed for a particular screen size. In the screen you meet Fony. Fony is John’s character, who shows up in your screen to say welcome, hello, bye and much more.
Fony represents all kind of different aspects of John’s; Fony makes John’s a friendly phone.
For instance while the phone is charging you see Fony getting electrocuted. Or while the phone is stand-by you see Fony sleeping in his bed.

Not in every screen you see Fony, we designed many screens without Fony
Like the screen for to pre-program your John’s phone with phone numbers.
Your favorite numbers can be pre-programmed and saved under each numeric button. A little animation with stars shows you that you saved a number under the chosen key-button.

My favorite feature is John’s Energy.

The battery is a unique feature on John’s phone. We wanted the battery life as long as possible to fits is promise of most simple phone.
In order to have a great energy capacity it was necessary to make the display as small as possible. But on the other hand the display should be clear and useful. All the graphics should be readable.
As battery icon we chose to use John’s logo. The logo gets smaller and bigger depending how much energy is left in the phone.

Designing the display screen was a great deal of work as it only uses 128 x 32 pixels. We wanted the display to be white with black graphics so it has a clean and graphic feel.

Hidden secrets
Some graphics are hidden and can only be found by a few lucky people.