In 2005 John Doe Amsterdam launched the brand From The Supermarket. From The Supermarket is a no-nonsense brand, it doesn’t pretend to be anything more: it’s a good and honest product packed in a stylish and contemporary design. The attractiveness of the products is based on their quality and fresh appearance.
The first of a range of products was Water From The Supermarket; it enjoyed national and international popularity.
Soon we extending with new products like T-shirt From The Supermarket, Juice From The Supermarket all had the same promise: back to the basics.
The From The Supermarket products got the ball rolling. We thought, you know what, let’s challenge ourselves. Let’s make the most basic phone ever.
We have many years of experience working for telecom companies. Our strengths, our skills, our experience and our unique perspective will see us through this challenge.
We’ve always wondered why most affordable phone looks so dull and boring.
All cell phones are great high-tech product we like to use every day. Why not spend more time in designing. It’s the things we don’t see that are the most essential to creating a great design. A great design is a present.Why not make yourself happy with a present everyday in your pocket.
When we started designing our phone the smart phone market grew impressive. Mobile phones are more than just convenient communication tools: They allow you to sync with the calendar on your PC, dial a number by the sound of your voice, look up breaking news on the Internet, take photos, play games, send text messages, listen to music, and more.
- The first design did not have a display for energy reasons.
- A sample of our design from 2005. Phone without display but with led lights.
But not everybody wants to be in contact all the time. And sifting through the sea of features and cool extra aspects can be difficult to just do what you want do with a phone to make a call. For those needing a break break from today’s technology , John’s Phone is ideal. True, you won’t get your email or text messages, you won’t be able to find out where you are, there is no gps, or play the latest games… but you know what? It feels good to go without sometimes.
It is also very soft.
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The main color of your phone can have an effect on your mood.
John’s phone is designed in special colors. The color of a phone can really make or break a great design.
About colors; a color can influence our mood and our thoughts. Colors affect people in many ways, depending upon one’s age, gender, ethnic background or local climate. So it’s important to choose wisely.
We always wondered why all phones look so serious; all those black/ grey small boxes we carry around every day just look so dull. Why?
Why not a bright pink phone? Or a superloud raspberry-and-yellow checked phone?
Unique colors, like brown, pink and green, can get your phone noticed.
A phone‘s color reflects the taste and mood of the buyer.
Pre-Order at our little webshop.
Note: Whatever color you choose make sure it’s in the color you enjoy.
Posted in Advertising, Design, John Doe Amsterdam, John's
Tagged Creative, Design phone, Dutch, Hein mevissen, John's, John's phones, johnsphones, most simple phone, Simple Phone
Above: Two of John Doe Amsterdam’s commercials. Both broadcasted in 82 countries.
You have undoubtedly seen John Doe’s work before, possibly without knowing it. You may have heard or read about John Doe in the media, but since we are John Doe – ‘The unidentified’ – you would in all likelihood not have known exactly who we are. This identity suits John Doe, because we feel it’s all about the work, not about the people behind the work. Nonetheless, all the Johns would very much like to get to meet you. Being a creative agency, John Doe has manifested itself as an all-rounder. With a mind of its own, John Doe is a full-service advertising agency based in a historic shipyard in Amsterdam. With a panoramic view of old steamships and shipbuilding gear to inspire, all the Johns gained the freedom to come up with fresh campaigns for our current clients: Lada, MTV Networks, MTV UK, MTV Canada, the City of Rotterdam, Bacardi Limón, Bacardi Razz and Cóco, Bacardi Bright, Nieuwe Revu, Martini, Coca-Cola, Tetra Pak, JOHAN football magazine, Mine and KPN. John Doe Amsterdam was founded by Hein Mevissen, Diederiekje Bok and Sam Stewart. Visit John Doe Amsterdam at www.johndoeamsterdam.com
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Posted in Advertising, Design, John Doe Amsterdam
Tagged advertising, Diederiekje Bok, film, Hein mevissen, John Doe, John Doe Amsterdam, John's, John's phone, johnsphones, most simple phone
During the past ten years the mobile phone market has experienced major progress. Where ten years ago having a mobile phone was exceptional, nowadays not having one is exceptional. At least 80% of people under the age of 13 has a mobile phone.
Now that the market is approaching saturation, the only way to stand out is by innovating and by encouraging replacement purchases.
The newest mobile phone is an all-in-one device. Besides text messaging and msn, the phone can perform more, ranging from a 5 megapixel camera which produces pictures of considerable quality, to a GPS receiver to navigate with. Wi-fi, mobile broadband, internet, radio and Mp3. The newest phone has a multitude of functions. Phones with no extra’s have become rare. There’s an overkill of information and details. In an organic movement every person finds his or her own rhythm and approach to new technologies.The obsession with innovation numbs the desire for simplicity.
The consumer wants simplicity. And John’s gives the consumer it:
The simplest mobile phone ever.
Generally speaking it can be said the world is getting smaller thanks to globalisation. The world is also becoming more complex thanks to increased information and developed technology.
Despite as well as thanks to fast technological innovation, the world is becoming increasingly complex. Consumers are overwhelmed by a large amount of information and new technologies. Due to the short lifespan of products, the speed of innovation and consumers’ restlessness, it is more important than ever for products to excel in ease and simplicity.
Posted in Advertising, Design, John Doe Amsterdam, Uncategorized
Tagged advertising, Creative, Design phone, Diederiekje Bok, Dutch, John Doe, John Doe Amsterdam, John's, John's phone, John's phones, johnsphones, most simple phone, Simple Phone