Category Archives: John Doe Amsterdam

John Doe Amsterdam

John’s Phone is here.

A detail
John Doe Amsterdam designed and created a mobile phone called John’s.
The name comes from it’s father John Doe.
We created the phone to be as simple as possible but with a beautiful and stylish design. John’s is designed to work for 3 weeks with one single charge and can work with any SIM card in the world.
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The birth of the no-nonsense Phone.

In 2005 John Doe Amsterdam launched the brand From The Supermarket. From The Supermarket is a no-nonsense brand, it doesn’t pretend to be anything more: it’s a good and honest product packed in a stylish and contemporary design. The attractiveness of the products is based on their quality and fresh appearance.
The first of a range of products was Water From The Supermarket; it enjoyed national and international popularity.

Soon we extending with new products like T-shirt From The Supermarket, Juice From The Supermarket all had the same promise: back to the basics.

The From The Supermarket products got the ball rolling. We thought, you know what, let’s challenge ourselves. Let’s make the most basic phone ever.

We have many years of experience working for telecom companies. Our strengths, our skills, our experience and our unique perspective will see us through this challenge.

We’ve always wondered why most affordable phone looks so dull and boring.
All cell phones are great high-tech product we like to use every day. Why not spend more time in designing. It’s the things we don’t see that are the most essential to creating a great design. A great design is a present.Why not make yourself happy with a present everyday in your pocket.

When we started designing our phone he smart phone market grew impressive. Mobile phones are more than just convenient communication tools: They allow you to sync with the calendar on your PC, dial a number by the sound of your voice, look up breaking news on the Internet, take photos, play games, send text messages, listen to music, and more.

The first design did not have a display for energy reasons.

A sample of our design from 2005. Phone without display but with led lights.

But not everybody wants to be in contact all the time. And sifting through the sea of features and cool extra aspects can be difficult to just do what you want do with a phone: make phone calls.
Where is the phone you can just call with?

Finally here it is John’s phone.
John’s Phone is a no-nonsense mobile phone, it doesn’t pretend to be anything more: no bullshit, just a phone to make your call.

Fun times is just a phone call away.

Who is John Doe behind John’s?

Above: Two of John Doe Amsterdam’s commercials. Both broadcasted in 82 countries.

You have undoubtedly seen John Doe’s work before, possibly without knowing it. You may have heard or read about John Doe in the media, but since we are John Doe – ‘The unidentified’ – you would in all likelihood not have known exactly who we are. This identity suits John Doe, because we feel it’s all about the work, not about the people behind the work. Nonetheless, all the Johns would very much like to get to meet you. Being a creative agency, John Doe has manifested itself as an all-rounder. With a mind of its own, John Doe is a full-service advertising agency based in a historic shipyard in Amsterdam. With a panoramic view of old steamships and shipbuilding gear to inspire, all the Johns gained the freedom to come up with fresh campaigns for our current clients: Lada, MTV Networks, MTV UK, MTV Canada, the City of Rotterdam, Bacardi Limón, Bacardi Razz and Cóco, Bacardi Bright, Nieuwe Revu, Martini, Coca-Cola, Tetra Pak, JOHAN football magazine, Mine and KPN. John Doe Amsterdam was founded by Hein Mevissen, Diederiekje Bok and Sam Stewart. Visit John Doe Amsterdam at www.johndoeamsterdam.com

Follow us on Twitter.

http://twitter.com/johndoeams (UPDATED TWITTER ADDRESS)

The Mobile Phone Market

During the past ten years the mobile phone market has experienced major progress. Where ten years ago having a mobile phone was exceptional, nowadays not having one is exceptional. At least 80% of people under the age of 13 has a mobile phone.

Now that the market is approaching saturation, the only way to stand out is by innovating and by encouraging replacement purchases.

The newest mobile phone is an all-in-one device. Besides text messaging and  msn, the phone can perform more, ranging from a 5 megapixel camera which produces pictures of considerable quality, to a GPS receiver to navigate with. Wi-fi, mobile broadband, internet, radio and Mp3. The newest phone has a multitude of functions. Phones with no extra’s have become rare. There’s an overkill of information and details. In an organic movement every person finds his or her own rhythm and approach to new technologies.The obsession with innovation numbs the desire for simplicity.

The consumer wants simplicity. And John’s gives the consumer it:

The simplest mobile phone ever.

Generally speaking it can be said the world is getting smaller thanks to globalisation. The world is also becoming more complex thanks to increased information and developed technology.

Despite as well as thanks to fast technological innovation, the world is becoming increasingly complex. Consumers are overwhelmed by a large amount of information and new technologies. Due to the short lifespan of products, the speed of innovation and consumers’ restlessness, it is more important than ever for products to excel in ease and simplicity.


Our first working models made in China.

A test sample from 2006.

First working phone still under the name ‘Phone From The Supermarket

The original first design of 2006.

The first plastic samples!

Phone from the Supermarket can be touched!!!! We love it.