Tag Archives: advertising

Designing John’s.

John Doe believes in simplicity and basics. That’s the reason we started to create this phone. In a time of waste and luxury it would be good to re-invent and re-design the cell phone.

We wondered why there was no simple but beautiful looking phone for sale. There are some simple phones special made for elderly. These phones only have huge buttons that is it. We saw an opportunity to design our own simple phone with a great design. Attractive design also for other target groups. Eldery are not the only persons who don’t want  the all singing, all dancing ‘smart phones’. There is a number of people who want simplicity. Just a phone for calling.

Simplicity it the key, from this point we started designing the phone.  We wanted to make the most simple phone ever, easy to use in every way. This means not only easy buttons and a clear screen but also a very strong battery. A battery for one month, this makes it very comfortable to have this phone with you while travelling or just  have it with you for unexepcted moments for calling. An other feature to make the phone simple: the phone should work worldwide. Where ever you are or go this phone makes is all easier for you.

Besides all these important aspects of the phone technically, the phone should look totally different from any other phone. We wanted to make a goodlooking phone. Most designs of phones are very boring. Why?

Why not make a design that fits your mood and makes you happy.

(TO BE CONTINUED)

Who is John Doe behind John’s?

Above: Two of John Doe Amsterdam’s commercials. Both broadcasted in 82 countries.

You have undoubtedly seen John Doe’s work before, possibly without knowing it. You may have heard or read about John Doe in the media, but since we are John Doe – ‘The unidentified’ – you would in all likelihood not have known exactly who we are. This identity suits John Doe, because we feel it’s all about the work, not about the people behind the work. Nonetheless, all the Johns would very much like to get to meet you. Being a creative agency, John Doe has manifested itself as an all-rounder. With a mind of its own, John Doe is a full-service advertising agency based in a historic shipyard in Amsterdam. With a panoramic view of old steamships and shipbuilding gear to inspire, all the Johns gained the freedom to come up with fresh campaigns for our current clients: Lada, MTV Networks, MTV UK, MTV Canada, the City of Rotterdam, Bacardi Limón, Bacardi Razz and Cóco, Bacardi Bright, Nieuwe Revu, Martini, Coca-Cola, Tetra Pak, JOHAN football magazine, Mine and KPN. John Doe Amsterdam was founded by Hein Mevissen, Diederiekje Bok and Sam Stewart. Visit John Doe Amsterdam at www.johndoeamsterdam.com

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The Mobile Phone Market

During the past ten years the mobile phone market has experienced major progress. Where ten years ago having a mobile phone was exceptional, nowadays not having one is exceptional. At least 80% of people under the age of 13 has a mobile phone.

Now that the market is approaching saturation, the only way to stand out is by innovating and by encouraging replacement purchases.

The newest mobile phone is an all-in-one device. Besides text messaging and  msn, the phone can perform more, ranging from a 5 megapixel camera which produces pictures of considerable quality, to a GPS receiver to navigate with. Wi-fi, mobile broadband, internet, radio and Mp3. The newest phone has a multitude of functions. Phones with no extra’s have become rare. There’s an overkill of information and details. In an organic movement every person finds his or her own rhythm and approach to new technologies.The obsession with innovation numbs the desire for simplicity.

The consumer wants simplicity. And John’s gives the consumer it:

The simplest mobile phone ever.

Generally speaking it can be said the world is getting smaller thanks to globalisation. The world is also becoming more complex thanks to increased information and developed technology.

Despite as well as thanks to fast technological innovation, the world is becoming increasingly complex. Consumers are overwhelmed by a large amount of information and new technologies. Due to the short lifespan of products, the speed of innovation and consumers’ restlessness, it is more important than ever for products to excel in ease and simplicity.